In partnership with the Smithsonian Institution’s Museum on Main Street program, the Texas Heritage Museum and Tourism will be launching the national traveling exhibit, “Crossroads: Change in Rural America” in August 2024. Seven lucky Texas communities have been chosen to host a leg of this year-long tour, which will bring thousands of visitors to your region over a six-week period, and we don’t want nearby towns to miss out on the fun!

To prepare for the occasion, we’re hosting free Heritage Tourism Visitor Experience Workshops across the state between February and June 2024. The next workshop will take place in Brenham, TX on Wednesday, March 20. SEATS ARE LIMITED.

Learn how to bring local stories to life through visitor experiences that are interactive, authentic, and most importantly, memorable. During the workshop, we’ll cover:

• Telling NEW stories with your local history and turning these stories into experiences
• Creating connections between seemingly unrelated sites and attractions
• New trends in heritage travel, including ancestral tourism, intangible heritage, and more!

The workshop will combine presentations by THC staff and hands-on activities that underscore the importance of creative collaboration.

Museum Image Courtesy of the Brenham Museum